/* We'rReal · maqueta web v1 (13-oct-2026) */
:root{
  --paper:#ECEBE7; --paper-2:#F5F4F1; --ink:#0D0D0D; --ink-2:#1A1A1A;
  --orange:#E8601A; --orange-d:#C94E10; --stone:#5E6562; --mute:#6B6B66;
  --line:rgba(13,13,13,.14); --line-l:rgba(245,245,245,.18);
  --g:clamp(16px,3.2vw,48px);
  --f-d:'Bebas Neue','Oswald','Arial Narrow',sans-serif;
  --f-t:'Inter Tight',system-ui,-apple-system,'Segoe UI',sans-serif;
  --f-s:'Instrument Serif',Georgia,serif;
  --ease:cubic-bezier(.22,1,.36,1);
  --tick:32px; --nav:64px;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:auto}
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}
body{margin:0;background:var(--paper);color:var(--ink);font:400 16px/1.5 var(--f-t);-webkit-font-smoothing:antialiased;overflow-x:clip}
img,video,canvas{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;padding:0;cursor:pointer}
em{font-family:var(--f-s);font-style:italic;font-weight:400;letter-spacing:0}
.o{color:var(--orange)}
.wrap{padding-left:var(--g);padding-right:var(--g)}
.sr-only{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:fixed;left:12px;top:-60px;z-index:200;background:var(--ink);color:var(--paper);padding:10px 14px;border-radius:999px}
.skip:focus{top:12px}
:focus-visible{outline:2px solid var(--orange);outline-offset:3px}

/* grano de papel */
.grain{position:fixed;inset:-50%;z-index:150;pointer-events:none;opacity:.07;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  animation:grain 1.2s steps(5) infinite}
@keyframes grain{0%{transform:translate(0,0)}20%{transform:translate(-3%,2%)}40%{transform:translate(2%,-3%)}60%{transform:translate(-2%,-1%)}80%{transform:translate(3%,3%)}100%{transform:translate(0,0)}}

/* tipografía */
.eyebrow{font:600 12px/1.2 var(--f-t);letter-spacing:.14em;text-transform:uppercase;margin:0 0 14px}
.h-xl{font:400 clamp(56px,11vw,200px)/.86 var(--f-d);margin:0;letter-spacing:-.005em;text-transform:uppercase}
.h-lg{font:400 clamp(44px,7vw,120px)/.9 var(--f-d);margin:0;text-transform:uppercase}
.h-md{font:400 clamp(34px,4.4vw,64px)/.9 var(--f-d);margin:0;text-transform:uppercase}
.h-xl em,.h-lg em{text-transform:none;font-size:.86em;letter-spacing:-.01em}
.sec-note{max-width:34ch;color:var(--mute);margin:18px 0 0;font-size:clamp(15px,1.2vw,18px)}
[data-split] .ln{display:block;overflow:hidden;padding:.14em 0 .04em;margin:-.14em 0 -.04em}
[data-split] .ch{display:inline-block;will-change:transform}

/* botones */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5em;height:48px;padding:0 24px;border-radius:999px;font:600 14px/1 var(--f-t);letter-spacing:.02em;white-space:nowrap;transition:background .35s var(--ease),color .35s var(--ease),transform .35s var(--ease)}
.btn--ink{background:var(--ink);color:var(--paper)}
.btn--ink:hover{background:var(--orange)}
.btn--line{border:1px solid var(--ink)}
.btn--line:hover{background:var(--ink);color:var(--paper)}
.btn--paper{background:var(--paper);color:var(--ink)}
.btn--paper:hover{background:var(--ink);color:var(--paper)}
.btn i{font-style:normal;transition:transform .35s var(--ease)}
.btn:hover i{transform:translateX(4px)}

/* loader */
.loader{position:fixed;inset:0;z-index:300;background:var(--ink);color:#F5F5F5;display:flex;flex-direction:column;justify-content:space-between;padding:var(--g)}
html:not(.js) .loader{display:none}
.loader-word{font:400 clamp(48px,9vw,140px)/.9 var(--f-d);display:flex;gap:.06em}
.loader-word span{display:inline-block;transform:translateY(105%);animation:up .9s var(--ease) forwards}
.loader-word .o{animation-delay:.08s}
.loader-count{align-self:flex-end;font:400 clamp(64px,16vw,260px)/.8 var(--f-d)}
@keyframes up{to{transform:none}}
.loader.done{transform:translateY(-100%);transition:transform .9s var(--ease) .05s}

/* cursor */
.cursor{position:fixed;left:0;top:0;z-index:180;pointer-events:none;width:12px;height:12px;margin:-6px 0 0 -6px;border-radius:50%;background:var(--orange);display:grid;place-items:center;transition:width .4s var(--ease),height .4s var(--ease),margin .4s var(--ease),background .3s;opacity:0}
.cursor-label{font:600 12px/1 var(--f-t);letter-spacing:.06em;text-transform:uppercase;color:var(--ink);opacity:0;transition:opacity .2s}
.cursor.on{opacity:1}
.cursor.big{width:92px;height:92px;margin:-46px 0 0 -46px}
.cursor.big .cursor-label{opacity:1}
@media (hover:none),(pointer:coarse){.cursor{display:none}}

/* marquesina */
.marquee{overflow:hidden;white-space:nowrap;display:flex}
.marquee-track{display:inline-flex;align-items:center;flex:none;animation:mq var(--d,40s) linear infinite}
.marquee-track>*{flex:none}
@keyframes mq{to{transform:translateX(-50%)}}

/* ticker */
.ticker{position:relative;z-index:60;height:var(--tick);background:var(--ink);color:#F5F5F5;font:600 11px/var(--tick) var(--f-t);letter-spacing:.12em;text-transform:uppercase}
.ticker .marquee-track span{padding:0 18px}
.ticker .marquee-track span:first-child{color:var(--orange)}
.ticker .dot{width:5px;height:5px;padding:0!important;border-radius:50%;background:var(--orange)}

/* nav */
.nav{position:sticky;top:0;z-index:70;height:var(--nav);display:flex;align-items:center;gap:24px;padding:0 var(--g);background:var(--paper);border-bottom:1px solid var(--line);transition:transform .5s var(--ease)}
.nav.hide{transform:translateY(-100%)}
.logo{font:400 30px/1 var(--f-d);letter-spacing:.04em;display:flex;margin-right:auto}
.nav-links{display:flex;gap:clamp(16px,2.4vw,36px)}
.nav-links a{font:500 14px/1 var(--f-t);position:relative;padding:6px 0}
.nav-links a::after{content:"";position:absolute;left:0;bottom:0;height:1px;width:100%;background:currentColor;transform:scaleX(0);transform-origin:right;transition:transform .45s var(--ease)}
.nav-links a:hover::after{transform:scaleX(1);transform-origin:left}
.nav-cta{height:40px;padding:0 18px;font-size:13px}
.burger{display:none;width:44px;height:44px;position:relative;margin-right:-10px}
.burger span:not(.sr-only){position:absolute;left:11px;right:11px;height:2px;background:var(--ink);transition:transform .4s var(--ease)}
.burger span:nth-child(1){top:17px}.burger span:nth-child(2){top:25px}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(4px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){transform:translateY(-4px) rotate(-45deg)}
.mmenu{position:fixed;inset:0;z-index:65;background:var(--ink);color:#F5F5F5;padding:calc(var(--nav) + var(--tick) + 24px) var(--g) var(--g);display:flex;flex-direction:column;justify-content:space-between;clip-path:inset(0 0 100% 0);transition:clip-path .7s var(--ease)}
.mmenu.open{clip-path:inset(0)}
.mmenu nav{display:flex;flex-direction:column}
.mmenu a{font:400 clamp(48px,14vw,96px)/.95 var(--f-d);display:flex;align-items:baseline;gap:14px;border-bottom:1px solid var(--line-l);padding:6px 0}
.mmenu a i{font:500 12px/1 var(--f-t);font-style:normal;color:var(--orange)}
.mmenu-foot{font-size:13px;color:#A8A8A2;margin:0}
@media (max-width:899px){
  .nav-links,.nav-cta{display:none}
  .burger{display:block}
}

/* ============ PORTADA ============ */
.hero{position:relative;height:300svh;background:var(--paper);margin-top:calc(-1*(var(--nav) + var(--tick)))}
.hero-pin{position:sticky;top:0;height:100svh;overflow:hidden}
.hero-canvas{position:absolute;inset:0;width:100%;height:100%}
.hero-video{position:absolute;width:2px;height:2px;opacity:0;pointer-events:none;left:0;top:0}
.hero-fallback{position:absolute;inset:0;margin:0;display:flex;flex-direction:column;justify-content:center;padding:0 var(--g);font:400 clamp(120px,30vw,520px)/.8 var(--f-d)}
.js .hero-fallback>span:not(.sr-only){visibility:hidden}
.hero-meta{position:absolute;font:700 12px/1.25 var(--f-t);letter-spacing:.08em;text-transform:uppercase;z-index:2}
.hero-meta--tl{left:var(--g);top:calc(var(--nav) + var(--tick) + 20px)}
.hero-meta--tr{right:var(--g);top:calc(var(--nav) + var(--tick) + 20px);text-align:right}
.hero-lede{position:absolute;left:var(--g);bottom:calc(var(--g) + 4px);margin:0;max-width:30ch;font-size:clamp(15px,1.25vw,19px);line-height:1.35;z-index:2}
.hero-lede em{font-size:1.18em}
.hero-reel{position:absolute;right:var(--g);bottom:var(--g);width:clamp(84px,8vw,118px);aspect-ratio:1;border-radius:50%;background:var(--orange);color:var(--ink);font:600 12px/1.15 var(--f-t);letter-spacing:.08em;text-transform:uppercase;display:grid;place-items:center;z-index:3;transition:transform .5s var(--ease),background .3s}
.hero-reel:hover{transform:scale(1.08);background:var(--ink);color:var(--paper)}
.hero-scroll{position:absolute;left:50%;bottom:calc(var(--g) + 4px);transform:translateX(-50%);display:flex;flex-direction:column;align-items:center;gap:8px;font:600 10px/1 var(--f-t);letter-spacing:.2em;text-transform:uppercase;z-index:2}
.hero-scroll i{width:1px;height:34px;background:var(--ink);transform-origin:top;animation:drip 1.8s var(--ease) infinite}
@keyframes drip{0%{transform:scaleY(0)}50%{transform:scaleY(1);transform-origin:top}51%{transform-origin:bottom}100%{transform:scaleY(0);transform-origin:bottom}}
.hero-after{position:absolute;inset:0;display:flex;align-items:flex-end;padding:var(--g);z-index:2;opacity:0;pointer-events:none;background:linear-gradient(to top,rgba(0,0,0,.55),rgba(0,0,0,0) 55%)}
.hero-after p{margin:0;color:#F5F5F5;font:400 clamp(52px,9vw,168px)/.86 var(--f-d);text-transform:uppercase}
.hero-after em{text-transform:none;font-size:.9em;color:var(--orange)}
@media (max-width:767px){
  .hero{height:240svh}
  .hero-meta--tr{display:none}
  .hero-scroll{display:none}
  .hero-lede{max-width:22ch;bottom:calc(var(--g) + 6px)}
  .hero-reel{width:76px}
}

/* ============ DECLARACIÓN ============ */
.statement{padding-top:clamp(80px,12vw,180px);padding-bottom:clamp(40px,6vw,80px)}
.rule{height:1px;background:var(--ink);margin-bottom:28px;transform-origin:left}
.statement-grid{display:grid;grid-template-columns:minmax(90px,.45fr) 3fr;gap:20px 32px;align-items:start}
.statement-kicker{margin:6px 0 0;font:500 14px/1 var(--f-t);color:var(--mute)}
.statement-text{margin:0;font:500 clamp(24px,3.5vw,72px)/1.1 var(--f-t);letter-spacing:-.025em;max-width:40ch}
.statement-text .w{opacity:.14;transition:none}
.statement-grid .btn{grid-column:2;justify-self:start}
.mark{margin-top:clamp(40px,7vw,110px);display:flex;justify-content:center;overflow:hidden}
.mark span{display:block;font:400 clamp(40px,10vw,260px)/.82 var(--f-d);white-space:nowrap;text-transform:uppercase}
.mark sup{font-size:.28em;vertical-align:top;position:relative;top:.12em;margin-left:.04em}
@media (max-width:767px){
  .statement-grid{grid-template-columns:1fr}
  .statement-grid .btn{grid-column:1}
  .statement-text{max-width:none}
}
.clients{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:clamp(18px,2vw,28px) 0}
.clients .marquee:hover .marquee-track{animation-play-state:paused}
.ind{display:inline-flex;align-items:center;gap:clamp(14px,1.6vw,26px);padding-right:clamp(14px,1.6vw,26px);font:400 clamp(40px,5.6vw,92px)/1 var(--f-d);text-transform:uppercase;transition:color .35s var(--ease)}
.ind span{display:block;padding-top:.06em}
.pill{display:block;height:.78em;width:auto;aspect-ratio:2/1;border-radius:999px;object-fit:cover;transition:transform .6s var(--ease),filter .4s;filter:grayscale(1) contrast(1.05)}
.ind:hover{color:var(--orange)}
.ind:hover .pill{transform:scale(1.12) rotate(-4deg);filter:none}
.mline .pill{display:inline-block;vertical-align:middle;height:.66em;margin:0 .14em;position:relative;top:-.06em;filter:none}

/* ============ TRABAJO ============ */
.work{padding-top:clamp(80px,10vw,160px)}
.sec-head{margin-bottom:clamp(40px,5vw,72px)}
.sec-head--row{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap}
.cases{position:relative}
.case{position:relative;padding:0 var(--g) var(--g)}
.case-in{position:relative;overflow:hidden;display:grid;grid-template-rows:auto 1fr auto;min-height:calc(100svh - 2*var(--g));padding:clamp(18px,2.4vw,36px);transform-origin:50% 0;will-change:transform}
@media (min-width:900px) and (min-height:600px){
  .case{position:sticky;top:0;height:100svh;padding-top:var(--g)}
  .case-in{height:100%;min-height:0}
}
.case-top{display:flex;justify-content:space-between;gap:16px;font:700 12px/1.25 var(--f-t);letter-spacing:.08em;text-transform:uppercase;position:relative;z-index:3}
.case-top p{margin:0}
.case-top .r{text-align:right}
.case-stage{position:relative;min-height:0}
.case-foot{position:relative;z-index:3;display:grid;grid-template-columns:minmax(0,1.3fr) auto auto;gap:14px 28px;align-items:end}
.case-desc{margin:0;max-width:44ch;font-size:clamp(14px,1.1vw,17px);line-height:1.4}
.tags{display:flex;flex-wrap:wrap;gap:6px;list-style:none;margin:0;padding:0}
.tags li{border:1px solid currentColor;border-radius:999px;padding:6px 11px;font:600 11px/1 var(--f-t);letter-spacing:.06em;text-transform:uppercase;white-space:nowrap}
.case-link{font:600 13px/1 var(--f-t);letter-spacing:.06em;text-transform:uppercase;white-space:nowrap;display:inline-flex;gap:8px;padding:10px 0}
.case-link i{font-style:normal;transition:transform .4s var(--ease)}
.case-link:hover i{transform:translateX(6px)}
@media (max-width:899px){
  .case-foot{grid-template-columns:1fr}
  .case-in{min-height:0;grid-template-rows:auto auto auto;gap:20px}
}

/* 01 · Salud: póster naranja / gris */
.case--salud .case-in{background:linear-gradient(to bottom,var(--orange) 0 56%,var(--stone) 56% 100%);color:#F5F5F5}
.case--salud .case-top{color:var(--ink)}
.case--salud .case-num{position:absolute;left:-.02em;bottom:-.12em;font:400 clamp(300px,96svh,1100px)/.8 var(--f-d);color:#ECEBE7;letter-spacing:-.02em;z-index:1;user-select:none}
.case--salud .case-media{position:absolute;margin:0;z-index:2;left:44%;top:50%;transform:translate(-50%,-50%);height:min(88%,640px);aspect-ratio:9/16;overflow:hidden;box-shadow:0 30px 60px -30px rgba(0,0,0,.6)}
.case--salud .case-media video{width:100%;height:100%;object-fit:cover}
.case--salud .case-side{position:absolute;margin:0;right:0;bottom:6%;width:min(24%,300px);aspect-ratio:2/3;overflow:hidden;z-index:2}
.case--salud .case-side img{width:100%;height:100%;object-fit:cover}
.case--salud .case-foot{background:var(--stone);margin:0 calc(-1*clamp(18px,2.4vw,36px)) calc(-1*clamp(18px,2.4vw,36px));padding:16px clamp(18px,2.4vw,36px) clamp(18px,2.4vw,36px)}
@media (max-width:899px){
  .case--salud .case-in{background:linear-gradient(to bottom,var(--orange) 0 50%,var(--stone) 50% 100%)}
  .case--salud .case-stage{height:min(128vw,620px)}
  .case--salud .case-num{font-size:min(92vw,560px);bottom:-.1em;left:-.04em}
  .case--salud .case-media{left:auto;right:0;transform:translateY(-50%);height:84%}
  .case--salud .case-side{display:none}
}

/* 02 · Fitness: blanco con palabra vertical */
.case--fitness .case-in{background:var(--paper-2);color:var(--ink)}
.case--fitness .case-word{position:absolute;left:38%;top:50%;translate:-50% -50%;rotate:-90deg;font:400 clamp(110px,22svh,280px)/.8 var(--f-d);letter-spacing:.01em;white-space:nowrap;z-index:1;user-select:none}
.case--fitness .case-cut{position:absolute;margin:0;left:50%;bottom:-2%;transform:translateX(-46%);height:104%;z-index:2}
.case--fitness .case-cut img{height:100%;width:auto;max-width:none;filter:grayscale(1) contrast(1.05)}
.case--fitness .case-vert{position:absolute;left:0;bottom:4%;margin:0;writing-mode:vertical-rl;transform:rotate(180deg);font:600 12px/1 var(--f-t);letter-spacing:.18em;text-transform:uppercase}
.case--fitness .case-quote{position:absolute;right:0;top:10%;width:min(30%,300px);z-index:3;border-left:1px solid var(--ink);padding-left:16px}
.case--fitness .case-quote p{margin:0 0 18px;font:500 13px/1.35 var(--f-t);text-transform:uppercase;letter-spacing:.04em}
.case--fitness .case-quote .b{font:700 clamp(18px,1.6vw,24px)/1.08 var(--f-t);letter-spacing:-.01em}
@media (max-width:899px){
  .case--fitness .case-stage{height:min(130vw,640px)}
  .case--fitness .case-word{font-size:min(40vw,180px)}
  .case--fitness .case-quote{top:auto;bottom:4%;width:42%;background:rgba(245,244,241,.86);padding:10px 0 4px 12px}
  .case--fitness .case-quote p:first-child{display:none}
  .case--fitness .case-quote .b{font-size:16px}
}

/* 03 · Fragancias: negro con palabra naranja */
.case--aroma .case-in{background:var(--ink);color:#F5F5F5}
.case--aroma .case-word--v{position:absolute;left:-.04em;top:50%;transform:translateY(-50%) rotate(180deg);writing-mode:vertical-rl;font:400 clamp(150px,32svh,400px)/.78 var(--f-d);color:var(--orange);white-space:nowrap;z-index:1;user-select:none}
.case--aroma .bottles{position:absolute;inset:4% 0 0 22%;display:grid;grid-template-columns:repeat(4,1fr);align-items:end;gap:2%;z-index:2}
.case--aroma .bottles img{width:100%;height:auto;max-height:72%;object-fit:contain;filter:drop-shadow(0 28px 30px rgba(0,0,0,.55))}
.case--aroma .bottles img:nth-child(1){align-self:center}
.case--aroma .bottles img:nth-child(2){align-self:start;max-height:80%}
.case--aroma .bottles img:nth-child(3){align-self:end}
.case--aroma .bottles img:nth-child(4){align-self:center;max-height:56%}
.case--aroma .case-offer{position:absolute;right:0;top:4%;z-index:3;display:flex;flex-direction:column;gap:8px;max-width:240px;text-align:right}
.case--aroma .case-offer b{font:400 clamp(44px,5vw,78px)/.85 var(--f-d);color:var(--orange);text-transform:uppercase}
.case--aroma .case-offer span{font-size:13px;color:#CFCFC8}
@media (max-width:899px){
  .case--aroma .case-stage{height:min(120vw,600px)}
  .case--aroma .case-word--v{font-size:min(30vw,200px)}
  .case--aroma .bottles{inset:22% 0 0 20%;grid-template-columns:repeat(2,1fr);gap:6%}
  .case--aroma .bottles img{max-height:none}
  .case--aroma .bottles img:nth-child(n+3){display:none}
  .case--aroma .case-offer{max-width:58%}
}

/* 04 · Inmobiliario: gris, sobrio tipo Reiss */
.case--home .case-in{background:#D9D8D3;color:var(--ink)}
.case--home .case-stage{display:grid;grid-template-columns:1fr minmax(0,.9fr);align-items:center;gap:4%}
.case--home .case-brand{text-align:center}
.case--home .case-serif{margin:0;font:400 clamp(90px,14vw,240px)/.85 var(--f-s);letter-spacing:.14em;margin-right:-.14em}
.case--home .case-spaced{margin:14px 0 6px;font:500 clamp(11px,1vw,14px)/1 var(--f-t);letter-spacing:.42em;text-transform:uppercase;margin-right:-.42em}
.case--home .case-since{margin:0;font:italic 400 18px/1 var(--f-s)}
.case--home .case-photo{margin:0;height:100%;max-height:100%;overflow:hidden;position:relative}
.case--home .case-photo img{width:100%;height:100%;object-fit:cover;object-position:50% 20%;filter:grayscale(1)}
@media (max-width:899px){
  .case--home .case-stage{grid-template-columns:1fr;gap:24px}
  .case--home .case-photo{height:min(110vw,540px)}
}


/* 05 · Branding: naranja de la marca, mascota y mockups */
.case--brand .case-in{background:#FF5B1A;color:var(--ink)}
.case--brand .brand-hero{position:absolute;margin:0;left:2%;top:-2%;height:84%;width:auto;aspect-ratio:1;z-index:2}
.case--brand .brand-hero img{width:100%;height:100%;object-fit:contain}
.case--brand .case-word--brand{position:absolute;left:0;bottom:0;font:400 200px/.8 var(--f-d);white-space:nowrap;z-index:4;color:var(--ink);user-select:none;text-align:left;pointer-events:none}
.case--brand .brand-stack{position:absolute;right:0;top:0;bottom:0;width:min(34%,420px);display:grid;grid-template-rows:repeat(3,minmax(0,1fr));gap:10px;z-index:3}
.case--brand .brand-stack figure{margin:0;overflow:hidden;min-height:0;box-shadow:0 20px 40px -24px rgba(0,0,0,.6)}
.case--brand .brand-stack img{width:100%;height:100%;object-fit:cover}
.case--brand .brand-stack figure:nth-child(2){margin-left:-18%}
.case--brand .case-link{border-bottom:1px solid currentColor}
@media (max-width:899px){
  .case--brand .case-stage{height:min(150vw,720px)}
  .case--brand .brand-hero{top:0;bottom:auto;width:78%;left:-4%}
  .case--brand .brand-stack{top:auto;bottom:24%;height:46%;width:52%;grid-template-rows:repeat(2,minmax(0,1fr))}
  .case--brand .brand-stack figure:nth-child(3){display:none}
}

/* ============ PORTAFOLIO ============ */
.pf{padding-top:clamp(40px,6vw,100px);padding-bottom:clamp(80px,10vw,160px)}
.pf-filters{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 clamp(24px,3vw,40px)}
.chip{height:40px;padding:0 16px;border:1px solid var(--ink);border-radius:999px;font:600 13px/1 var(--f-t);display:inline-flex;align-items:center;gap:6px;transition:background .3s var(--ease),color .3s var(--ease)}
.chip sup{font-size:10px;opacity:.6;top:-.3em}
.chip:hover{background:rgba(13,13,13,.06)}
.chip.on{background:var(--ink);color:var(--paper)}
.pf-grid{column-count:4;column-gap:clamp(10px,1.2vw,18px)}
.pf-item{position:relative;display:block;width:100%;margin:0 0 clamp(10px,1.2vw,18px);overflow:hidden;background:#D9D8D3;break-inside:avoid;text-align:left;border-radius:2px;isolation:isolate}
.pf-item img,.pf-item video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.1s var(--ease),filter .6s}
.pf-item img.cut{object-fit:contain;padding:10%}
.pf-cap{position:absolute;left:0;right:0;bottom:0;padding:40px 14px 12px;display:flex;flex-direction:column;gap:2px;color:#F5F5F5;background:linear-gradient(to top,rgba(0,0,0,.6),rgba(0,0,0,0));font:500 13px/1.25 var(--f-t);z-index:2;transform:translateY(101%);transition:transform .55s var(--ease)}
.pf-cap b{font:600 10px/1.2 var(--f-t);letter-spacing:.14em;text-transform:uppercase;color:var(--orange)}
.pf-play{position:absolute;right:10px;top:10px;width:30px;height:30px;border-radius:50%;background:rgba(245,245,245,.9);color:var(--ink);display:grid;place-items:center;font-size:10px;z-index:2;transition:opacity .3s}
@media (hover:hover) and (pointer:fine){
  .pf-item:hover img,.pf-item:hover video{transform:scale(1.045)}
  .pf-item:hover .pf-cap{transform:none}
  .pf-item:hover .pf-play{opacity:0}
}
@media (hover:none),(pointer:coarse){.pf-cap{transform:none;padding-top:34px;background:linear-gradient(to top,rgba(0,0,0,.72),rgba(0,0,0,0))}}
.pf-more{display:flex;align-items:center;justify-content:center;gap:18px;margin-top:clamp(20px,3vw,40px);font:500 13px/1 var(--f-t);color:var(--mute)}
@media (max-width:1100px){.pf-grid{column-count:3}}
@media (max-width:699px){.pf-grid{column-count:2}.pf-cap span{display:none}.pf-filters{flex-wrap:nowrap;overflow-x:auto;margin-left:calc(-1*var(--g));margin-right:calc(-1*var(--g));padding:0 var(--g) 4px;scrollbar-width:none}.pf-filters::-webkit-scrollbar{display:none}.chip{flex:none}}

/* visor */
.lb{border:0;padding:0;background:transparent;width:100%;max-width:100vw;height:100%;max-height:100svh;overflow:hidden}
.lb[open]{display:flex;align-items:center;justify-content:center}
.lb::backdrop{background:rgba(13,13,13,.94)}
.lb-fig{margin:0;display:flex;flex-direction:column;align-items:center;gap:14px;max-width:min(1200px,92vw)}
.lb-media img,.lb-media video{max-width:min(1200px,92vw);max-height:78svh;width:auto;height:auto;object-fit:contain}
.lb-cap{color:#D6D6D0;font:500 14px/1.3 var(--f-t);text-align:center}
.lb-cap b{color:var(--orange);font-weight:600}
.lb-cap span{margin-left:10px;color:#8A8A84}
.lb-close{top:16px;right:16px;position:fixed}
.lb-nav{position:fixed;top:50%;transform:translateY(-50%);width:48px;height:48px;border-radius:50%;background:rgba(245,245,245,.12);color:#F5F5F5;font-size:20px;transition:background .3s}
.lb-nav:hover{background:var(--orange);color:var(--ink)}
.lb-prev{left:16px}.lb-next{right:16px}
@media (max-width:699px){.lb-nav{top:auto;bottom:16px;transform:none}}

/* ============ SERVICIOS ============ */
.services{padding-top:clamp(40px,6vw,80px);padding-bottom:clamp(80px,10vw,160px);position:relative}
.tracks{list-style:none;margin:0;padding:0;border-top:1px solid var(--ink)}
.track{position:relative;display:grid;grid-template-columns:clamp(70px,9vw,150px) minmax(0,1fr) minmax(0,.9fr);align-items:center;gap:12px 24px;padding:clamp(16px,2vw,26px) 0;border-bottom:1px solid var(--ink);isolation:isolate;transition:color .4s var(--ease)}
.track::before{content:"";position:absolute;inset:0 calc(-1*var(--g));background:var(--orange);transform:scaleY(0);transform-origin:bottom;transition:transform .5s var(--ease);z-index:-1}
.track-n{font:400 clamp(44px,5.6vw,96px)/.8 var(--f-d);color:var(--orange);transition:color .4s}
.track-t{margin:0;font:400 clamp(40px,6vw,104px)/.86 var(--f-d);text-transform:uppercase;transition:transform .5s var(--ease)}
.track-d{margin:0;font-size:clamp(14px,1.1vw,17px);line-height:1.4;max-width:38ch;color:var(--mute);transition:color .4s}
@media (hover:hover) and (pointer:fine){
  .track:hover::before{transform:scaleY(1);transform-origin:top}
  .track:hover .track-n,.track:hover .track-d{color:var(--ink)}
  .track:hover .track-t{transform:translateX(14px)}
}
@media (max-width:767px){
  .track{grid-template-columns:56px minmax(0,1fr)}
  .track-d{grid-column:2}
}

/* ============ MANIFIESTO ============ */
.manifesto{background:var(--ink);color:#F5F5F5;padding:clamp(60px,8vw,120px) 0;overflow:hidden}
.mline{margin:0;white-space:nowrap;font:400 clamp(72px,13vw,240px)/.88 var(--f-d);text-transform:uppercase;will-change:transform}
.mline em{text-transform:none;color:var(--orange);font-size:.9em;padding:0 .08em}
.mline--o{color:transparent;-webkit-text-stroke:1.5px #F5F5F5}
.mline--o em{-webkit-text-stroke:0;color:var(--orange)}

/* ============ MÉTODO ============ */
.method{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.15fr);gap:40px clamp(32px,6vw,120px);padding-top:clamp(80px,10vw,160px);padding-bottom:clamp(60px,8vw,120px)}
.method-side{align-self:start}
.method-side .h-xl{font-size:clamp(56px,7.4vw,140px)}
@media (min-width:900px){.method-side{position:sticky;top:calc(var(--nav) + 40px)}}
.steps{list-style:none;margin:0;padding:0}
.step{display:grid;grid-template-columns:clamp(64px,7vw,110px) 1fr;gap:20px;padding:clamp(26px,3vw,44px) 0;border-top:1px solid var(--ink)}
.step:last-child{border-bottom:1px solid var(--ink)}
.step-n{font:400 clamp(56px,6vw,100px)/.8 var(--f-d);color:var(--orange)}
.step h3{margin:0 0 10px;font:400 clamp(32px,3.4vw,52px)/.9 var(--f-d);text-transform:uppercase}
.step p{margin:0;color:var(--mute);max-width:44ch;font-size:clamp(15px,1.15vw,18px)}
@media (max-width:899px){.method{grid-template-columns:1fr}}

/* ============ NÚMEROS ============ */
.stats{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);margin-bottom:clamp(80px,10vw,160px)}
.stat{padding:clamp(22px,3vw,44px) clamp(12px,1.6vw,24px);display:flex;flex-direction:column;gap:10px}
.stat+.stat{border-left:1px solid var(--line)}
.stat b{font:400 clamp(72px,9vw,160px)/.8 var(--f-d);font-weight:400}
.stat span{font:600 12px/1.2 var(--f-t);letter-spacing:.1em;text-transform:uppercase}
@media (max-width:767px){
  .stats{grid-template-columns:1fr 1fr}
  .stat:nth-child(3){border-left:0}
  .stat:nth-child(n+3){border-top:1px solid var(--line)}
}

/* ============ CONTACTO ============ */
.contact{background:var(--orange);color:var(--ink);padding-bottom:clamp(60px,8vw,120px);overflow:hidden}
.contact-marquee{padding:clamp(20px,3vw,40px) 0;border-bottom:1px solid rgba(13,13,13,.25)}
.contact-marquee .marquee-track span{font:400 clamp(110px,20vw,340px)/.82 var(--f-d);text-transform:uppercase;padding:0 .12em}
.contact-marquee .marquee-track .arr{font:400 clamp(80px,14vw,240px)/.82 var(--f-t);padding:0 .1em;display:inline-block;transform:translateY(.04em)}
.contact-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:40px clamp(32px,6vw,120px);padding-top:clamp(40px,5vw,80px)}
.contact-copy p{font-size:clamp(16px,1.3vw,19px);max-width:38ch;margin:20px 0 28px}
.form{display:grid;grid-template-columns:1fr 1fr;gap:18px 20px}
.field{display:flex;flex-direction:column;gap:6px;min-width:0}
.field--full{grid-column:1/-1}
.field label{font:600 11px/1 var(--f-t);letter-spacing:.12em;text-transform:uppercase}
.field input,.field select,.field textarea{font:500 17px/1.3 var(--f-t);color:var(--ink);background:transparent;border:0;border-bottom:1.5px solid var(--ink);border-radius:0;padding:10px 0;width:100%;min-width:0;-webkit-appearance:none;appearance:none}
.field select{background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8'%3E%3Cpath d='M1 1l5 5 5-5' fill='none' stroke='%230D0D0D' stroke-width='1.6'/%3E%3C/svg%3E") no-repeat right 4px center;padding-right:24px}
.field textarea{resize:vertical;min-height:84px}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-bottom-color:#F5F5F5}
.field.err input,.field.err select{border-bottom-color:#7A0E0E}
.field.err label::after{content:" · revisa este dato";color:#7A0E0E;letter-spacing:.04em;text-transform:none;font-weight:600}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.check{display:flex;gap:10px;align-items:flex-start;font-size:14px}
.check input{width:18px;height:18px;margin:1px 0 0;accent-color:var(--ink);flex:none}
.check a{text-decoration:underline}
.check.err{color:#7A0E0E}
.form .btn{height:56px;font-size:15px}
.form-msg{margin:0;min-height:1.4em;font-weight:600}
@media (max-width:899px){.contact-grid{grid-template-columns:1fr}}
@media (max-width:520px){.form{grid-template-columns:1fr}}

/* ============ PIE ============ */
.foot{background:var(--ink);color:#F5F5F5;padding-top:clamp(60px,7vw,110px);overflow:hidden}
.foot-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:32px 24px}
.foot-grid .eyebrow{color:var(--orange)}
.foot-grid a,.foot-grid p:not(.eyebrow){display:block;margin:0 0 6px;font-size:15px;color:#D6D6D0}
.foot-grid a:hover{color:var(--orange)}
.foot-word{margin-top:clamp(50px,7vw,110px);padding:0 calc(var(--g) * .5);line-height:0}
.foot-word>span{display:block;font:400 30vw/.78 var(--f-d);white-space:nowrap;text-align:center}
.foot-bar{display:flex;justify-content:space-between;gap:16px;padding-top:18px;padding-bottom:22px;border-top:1px solid var(--line-l);font-size:13px;color:#A8A8A2;margin-top:14px}
@media (max-width:767px){.foot-grid{grid-template-columns:1fr 1fr}}

/* modal reel */
.reel-modal{border:0;padding:0;background:transparent;max-width:min(1200px,94vw);width:100%}
.reel-modal::backdrop{background:rgba(13,13,13,.92)}
.reel-modal video{width:100%;max-height:86svh;background:#000}
.reel-close{position:absolute;right:0;top:-48px;width:40px;height:40px;border-radius:50%;background:var(--orange);color:var(--ink);font-size:24px;line-height:1}

/* revelados */
.js [data-reveal]{opacity:0;transform:translateY(40px)}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001s!important;animation-iteration-count:1!important;transition-duration:.001s!important}
  .marquee-track{animation:none}
  .grain{animation:none}
}

.rm .hero{height:100svh}

/* botón flotante de WhatsApp (aparece al salir de la portada) */
.wa-float{position:fixed;right:max(16px,env(safe-area-inset-right));bottom:max(16px,env(safe-area-inset-bottom));z-index:90;display:inline-flex;align-items:center;gap:10px;height:56px;padding:0 22px 0 18px;border-radius:999px;background:#25D366;color:#0D0D0D;font:600 14px/1 var(--f-t);letter-spacing:.02em;box-shadow:0 14px 30px -12px rgba(0,0,0,.45);opacity:0;visibility:hidden;transform:translateY(24px) scale(.9);transition:opacity .45s var(--ease),transform .45s var(--ease),visibility 0s .45s,background .3s}
.wa-float svg{width:26px;height:26px;flex:none}
.wa-float.on{opacity:1;visibility:visible;transform:none;transition:opacity .45s var(--ease),transform .45s var(--ease),visibility 0s,background .3s}
.wa-float:hover{background:#1ebe5b}
.wa-float::after{content:"";position:absolute;inset:0;border-radius:inherit;border:2px solid #25D366;animation:wa-pulse 2.4s var(--ease) infinite;pointer-events:none}
@keyframes wa-pulse{0%{transform:scale(1);opacity:.7}80%,100%{transform:scale(1.35);opacity:0}}
.mmenu.open ~ .wa-float,.menu-open .wa-float{opacity:0;visibility:hidden}
@media (max-width:767px){.wa-float{width:56px;padding:0;justify-content:center}.wa-float span{display:none}.wa-float svg{width:28px;height:28px}}
@media (prefers-reduced-motion:reduce){.wa-float::after{animation:none}}

/* ============ PLANES ($999) ============ */
.pl-hero{padding-top:calc(var(--g) + 28px);padding-bottom:clamp(40px,6vw,90px)}
.pl-hero-meta{display:flex;justify-content:space-between;font:700 12px/1.25 var(--f-t);letter-spacing:.08em;text-transform:uppercase;border-bottom:1px solid var(--ink);padding-bottom:12px}
.pl-price{margin:clamp(10px,2vw,24px) 0 0;display:flex;align-items:flex-start;line-height:.78;font-weight:400}
.pl-price [data-fit]{font:400 40vw/.8 var(--f-d);letter-spacing:-.01em;color:var(--ink)}
.pl-cur{font:400 clamp(60px,12vw,230px)/.8 var(--f-d);color:var(--orange);margin-right:.04em;padding-top:.08em}
.pl-hero-row{display:grid;grid-template-columns:minmax(0,1.3fr) auto;gap:24px 48px;align-items:end;margin-top:clamp(20px,3vw,40px)}
.pl-lede{margin:0;font:500 clamp(20px,2.2vw,38px)/1.2 var(--f-t);letter-spacing:-.02em;max-width:30ch}
.pl-lede em{font-size:1.1em;color:var(--orange)}
.pl-hero-cta{display:flex;gap:12px;flex-wrap:wrap}
.pl-btn{height:56px;padding:0 28px;font-size:15px}
.pl-btn--big{height:64px;font-size:16px;width:100%}
.pl-tags{display:flex;flex-wrap:wrap;gap:8px;margin:clamp(22px,3vw,40px) 0 0;padding:0}
.pl-tags span{border:1px solid var(--ink);border-radius:999px;padding:8px 14px;font:600 12px/1 var(--f-t);letter-spacing:.06em;text-transform:uppercase}
.pl-strip .ind{cursor:default}
.pl-value{background:var(--ink);color:#F5F5F5;padding:clamp(80px,10vw,150px) 0 clamp(60px,8vw,110px)}
.pl-value .sec-note{color:#A8A8A2}
.pl-cols{display:grid;grid-template-columns:1fr 1fr;gap:40px clamp(32px,5vw,90px)}
.pl-group{display:flex;align-items:baseline;gap:14px;margin:0 0 6px;font:400 clamp(30px,3vw,48px)/1 var(--f-d);text-transform:uppercase;border-bottom:1px solid #F5F5F5;padding-bottom:14px}
.pl-group span{font:600 12px/1 var(--f-t);color:var(--orange);letter-spacing:.1em}
.pl-list{list-style:none;margin:0;padding:0}
.pl-row{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:16px;align-items:center;padding:18px 0;border-bottom:1px solid var(--line-l)}
.pl-row h4{margin:0 0 4px;font:600 clamp(16px,1.3vw,20px)/1.2 var(--f-t)}
.pl-row p{margin:0;color:#A8A8A2;font-size:14px;line-height:1.4;max-width:46ch}
.pl-row-v{display:flex;flex-direction:column;align-items:flex-end;gap:4px;white-space:nowrap}
.pl-row-v s{color:#8A8A84;font:500 14px/1 var(--f-t)}
.pl-row-v b{font:600 11px/1 var(--f-t);letter-spacing:.1em;text-transform:uppercase;color:var(--ink);background:var(--orange);border-radius:999px;padding:6px 10px}
.pl-total{margin-top:clamp(40px,5vw,70px);display:grid;grid-template-columns:1fr 1fr auto;gap:24px 40px;align-items:end;border:1px solid var(--line-l);border-radius:4px;padding:clamp(22px,3vw,40px)}
.pl-total .eyebrow{color:#A8A8A2}
.pl-total p{margin:0}
.pl-total-old s{font:400 clamp(48px,6vw,96px)/.9 var(--f-d);color:#8A8A84;text-decoration-thickness:4px;text-decoration-color:var(--orange)}
.pl-total-old span,.pl-total-new span{display:block;font-size:14px;color:#A8A8A2;margin-top:6px}
.pl-total-new b{font:400 clamp(72px,9vw,150px)/.85 var(--f-d);color:var(--orange)}
.pl-note{margin:16px 0 0;font-size:12px;color:#8A8A84}
.pl-how{padding-top:clamp(80px,10vw,150px)}
.pl-rules{padding-top:clamp(40px,6vw,90px);padding-bottom:clamp(60px,8vw,110px)}
.pl-rules-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.pl-yes,.pl-no{border-radius:4px;padding:clamp(22px,3vw,40px)}
.pl-yes{background:var(--paper-2);border:1px solid var(--line)}
.pl-no{background:transparent;border:1px dashed rgba(13,13,13,.35)}
.pl-rules h3{margin:0 0 16px;font:400 clamp(30px,3vw,46px)/1 var(--f-d);text-transform:uppercase}
.pl-rules ul{list-style:none;margin:0;padding:0}
.pl-rules li{position:relative;padding:12px 0 12px 30px;border-top:1px solid var(--line);font-size:clamp(15px,1.1vw,17px);line-height:1.4}
.pl-yes li::before{content:"+";position:absolute;left:0;top:10px;font:600 18px/1 var(--f-t);color:var(--orange)}
.pl-no li::before{content:"\2013";position:absolute;left:2px;top:10px;font:600 18px/1 var(--f-t);color:var(--mute)}
.pl-no li{color:var(--mute)}
.pl-faq{padding-bottom:clamp(80px,10vw,140px)}
.faq{border-top:1px solid var(--ink)}
.faq details{border-bottom:1px solid var(--ink)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;align-items:center;padding:clamp(18px,2vw,26px) 0;font:600 clamp(17px,1.5vw,24px)/1.25 var(--f-t)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font:400 32px/1 var(--f-d);color:var(--orange);transition:transform .4s var(--ease);flex:none}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{margin:0 0 22px;max-width:70ch;color:var(--mute);font-size:clamp(15px,1.1vw,17px);line-height:1.5}
.pl-final-cta{display:flex;flex-direction:column;gap:12px;align-items:stretch;align-self:center}
.pl-final-cta .btn{width:100%}
.pl-small{margin:4px 0 0;font-size:13px;text-align:center}
@media (max-width:899px){
  .pl-hero-row,.pl-cols,.pl-rules-grid{grid-template-columns:1fr}
  .pl-total{grid-template-columns:1fr}
  .pl-total .btn{width:100%}
}
@media (max-width:520px){
  .pl-hero-cta{flex-direction:column}
  .pl-hero-cta .btn{width:100%}
  .pl-row{grid-template-columns:1fr}
  .pl-row-v{flex-direction:row;align-items:center;justify-content:flex-start}
  .pl-btn--big{font-size:14px;padding:0 18px}
}

.pl-per{display:none}
@media (min-width:900px){
  .pl-price [data-fit]{font-size:min(30vw,54svh)!important}
  .pl-per{display:block;align-self:flex-end;margin-left:clamp(16px,2vw,32px);padding-bottom:.6em;font:400 clamp(40px,5vw,96px)/.9 var(--f-d);text-transform:uppercase}
  .pl-per i{display:block;font:500 clamp(13px,1vw,16px)/1.3 var(--f-t);font-style:normal;letter-spacing:.06em;color:var(--mute);margin-top:8px}
}